Module 2: Systems

How can I customize to my needs and resources?

The steps in this module will help you to use and develop messages that can gain support for implementing the WSCC model. You may be wondering how you can do this work on top of all your other responsibilities. This module was designed so that you can choose the range and intensity of the activities that you want to complete.

The options listed below require that you work through the module in its entirety and build on one another, allowing you to customize who (messengers), what (messages), and how (messaging strategies) you communicate with members of your school or district. As you move from Option A to Option C, you have the opportunity to tailor your approach to your community. Use the chart to understand the time, resources, and knowledge or expertise your school or district needs to accomplish each option and to select the option that is best suited to your needs and capacity.

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Select the option that works for you

Option A

Adopt the messengers, messages, and messaging strategies that have been found to be effective in other schools and districts

TIME

1 Week

RESOURCES

1 Person to lead and plan (1 hr/day)

 
 
REQUIRED EXPERTISE

Familiarity with the messengers, messages, and messaging strategies shared in this module

Option B

Conduct some message testing to identify which messengers and messaging strategies work for your school or district

TIME

1 Month

RESOURCES

1 Person to lead and plan (1 hr/day)

5–7 People to participate in activities (20 min/activity)

REQUIRED EXPERTISE

Familiarity with the who (messengers), what (messages), and how (messaging strategies) of school or district

Familiarity with facilitating 1-on-1 conversations

Option C

Conduct message testing to develop messages that work for your school or district and refine the messages that you develop

TIME

2 Months

RESOURCES

1 Person to lead and plan (1 hr/day)

5–7 People to participate in activities (20 min/activity)

REQUIRED EXPERTISE

Familiarity with the who (messengers), what (messages), and how (messaging strategies) of school or district

Familiarity with facilitating 1-on-1 conversations